The client had acquired a 2-tower complex in downtown Denver call the Denver Financial Center. The plan was to modernize the street-level exterior and public spaces along with changing the name to something that was not so limiting as they were looking to expand the tenant mix. The new name reflects both the ownership company and the street location as well as representing the location between the traditional downtown and an up-an-coming area. The logo is both the acronym as well as an abstract rendering of the two buildings.