Identity design for a Food Hall in Denver, Colorado. Built in a town center located at the crossroads of a light rail lie, a highway and a major city boulevard.

Naming and Branding for a new food hall located on campus at Purdue University. The main target audience is students, so the identity was meant to feel young and fun while pulling in both university colors and interior design themes.

The client had acquired a 2-tower complex in downtown Denver call the Denver Financial Center. The plan was to modernize the street-level exterior and public spaces along with changing the name to something that was not so limiting as they were looking to expand the tenant mix. The new name reflects both the ownership company and the street location as well as representing the location between the traditional downtown and an up-an-coming area. The logo is both the acronym as well as an abstract rendering of the two buildings.

The Avery is a small, boutique hotel in Washington DC. The client wanted an identity that reflected the traditional neighborhood but with a color palette that was contemporary and stood out from the brand name hotels in the compset. Included here were other logo options considered. Project included website design as well.

Naming and branding for a soon-to-be-built industrial complex. Located close to the airport and access to key interstate highways, the name was selected to connect with distribution companies for whom time was critical.

Colicchio Consulting is a unique consultancy that both places accomplished chefs in new restaurant projects. Their unique expertise is in food hall programming, where they have engagements across the country.

LodgeSafe was a start-up focused specifically on the unique cyber security and personal data safety concerns facing hotels. I developed the branding and the website.

StayNTouch is a SAAS and cloud-based mobile hotel property management system. They came to me as they founded the company. I developed the identity and several versions of the website. They were acquired by Shiji Group. Current site here.

HotelMe was a hotel review site with a difference: all reviewers were authenticated by matching reviews with actual hotel stays. Project include overall site product design as well as identity design and marketing collateral. HotelMe was acquired by Gannett.

A corporate strategy consultancy was looking for a new identity that evoked trust, yet had a forward-thinking, contemporary feel.

FoodTec Solutions is a leading point-of-sale software company for restaurants with a specialty in QSR, pizza and delivery. The unique nature of the logo is that it had to appear on all hardware components as a small but readable ‘badge.’ The identity package included business cards, collateral, a website, and booth graphics.

Felix Fido (now called Pet Connect) is an app for where pet owners can manage the details of their pet’s medical need as well as stay connected to like minded pet owners.